Nearly every business in the world has considered using social media for their brand (or at least been told by someone to do so). It’s an important concept because social media has all of the characteristics of an excellent set of venues for getting out a brand message – popularity, ease, reach, and interactivity. The challenge is that with so many businesses doing it, many messages start with great intentions and end up falling on deaf (aka nonexistent) ears. There are ways to use social media properly to get out the message whether it’s a general PR item or a major announcement. While press releases…

The best mobile spokesperson for the worst mobile carrier is dropping the pink dress that helped to make her so popular in favor of black leather and a Ducati motorcycle as T-Mobile tries to do something (anything) to rebrand themselves as a player in the mobile industry. 23-year-old mobel Carly Foulkes has been one of the few bright spots in T-Mobiles marketing over the last couple of years, drawing in fans to her personally while attempting to expand the brand’s image. It hasn’t helped sales as much as they’d hoped, mostly because of issues not associated with marketing. Fans of the model will…