When a group of people from a business begin to engage in ways of promoting their businesses what are some of the ways that pop into their heads right away? Some think through commercials other through billboards and some might think by putting ads in the newspaper and magazines. But in today’s fast paced business world you need a platform that will be able to effectively communicate in a fast manner with customers if you want a good turnout for your business. So as you hear these tips what do you immediately think, Facebook, twitter, or other social media platforms. Well the answer is the newer social…

Some infographics are long for the sake of being long. They take up way too much space to make very few points or to present data in ways that simply don’t make sense from an graphic perspective. Then, there are those infographics that are long for a valid reason. This is one of those. Social media is ever changing. In many ways, this is a good thing. Innovations come through change and the major social networks are all much better than they were just a couple of years ago. Other changes are annoying, especially for businesses that rely on their social media presence as a venue to drive engagement, communication,…

The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow a business, they aren’t looking for that business to post funny cat pictures or memes. They get enough of those already. One of the most popular things we posted this week was on a car dealer’s Facebook page. It wasn’t a hot concept car or a restored muscle car. It wasn’t some local attraction or hometown hero. It was a picture…

It’s not that it’s disappointing or anything. In many ways, it’s anticlimactic to see what the little device that’s causing all the stirring around the blogosphere, at businesses, and even in Washington DC. Google Glass, for all of it’s flaws ahead of its public release, doesn’t have unicorn blood or a phoenix feather inside. It’s just circuits. The folks over at Catwig took their coveted device and took it apart. Thank you for the sacrifice. More importantly, thank you for the entertaining spin on the boring task of describing circuits, plastic, and yes, glass. Growing up on a rich diet of dystopian…

A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive. As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid well under MSRP after discounts and rebates on a 2013 with 2014 models rolling out – but otherwise it was pretty quick. They knew what they wanted and didn’t need much convincing that it was the…

The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy, many turn first to social media, plugging in Twitter hashtags and searching the Facebook news feeds for information. As disorganized and young as the industry is, it has been influential in getting the word out during times of crisis. There’s a caveat. It simply isn’t as correct as traditional news sources. The space allotted for reporting, both professional- and citizen-based, isn’t enough to paint a full picture at times. There are also those who intentionally mislead through…

Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse. The way that the EdgeRank algorithm works combined with the improved effectiveness of Facebook advertising make it necessary in some cases to dump a page and start over. Having too many low-quality Facebook fans can hurt your chances for…

In a world where people are often having trouble getting full-time jobs, there are a few internships in the tech world that are more coveted than even a full-time job. At Facebook and Google, the competition to get on with a paid internship is intense. Take a look at the different perks of being an intern for these companies. They make full time jobs in other industries look weak. It was enough to spark a movie. This infographic by InternetServiceProviders.com breaks down the differences between being an intern for the information company and the connection company.  …

The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a bigger impact than they think. When an unhappy customer goes online and leaves a bad review of a business, other customers take it to heart and the company looses business– maybe just a little at first, but when companies start to develop a bad reputation online, it can spread and grow in the blink of an eye. Luckily there are ways that businesses can help prevent that.   Creating a good online presence Everyone wants to have a strong online presence, especially businesses….

People in the car business have been the focus of more jokes about dishonesty and greed than any other professionals outside of lawyers and politicians. Buyers instantly put up their best defenses when shopping for a car because of horror stories and bad experiences that have been spreading since the 1970s. Thing are different today. There are still those who try to get one by you, but social media has forced the majority of car dealers to embrace transparency in a digital age that no longer allows the actions of any business to go unnoticed. In many ways, the automotive industry went from being a…