Having a business in this technology crazed world it is crucial to incorporate the newer way customers are shopping online, through their mobile devices. Technology has allowed buyers to make purchases via the internet, without the assistance of a company representative, which has ultimately changed what influences them prior to making a purchase. So what do consumers look for when shopping online? …

Technology is changing the way that everything happens in business. How we work, where we work, even why we work has been enhanced by the amazing rate of technological advancements over the last few years. Working today is very different from the way most of us worked 5 years ago and 5 years from now things will be even more divergent from what we see now. That’s the premise behind this interview as Ford’s Scott Monty discusses with Rypple about the way the future of work will go from his perspective. Ford has been a trendsetter in the automotive industry when it comes to social adaption in their communication…

Location is essential when it comes to marketing, but most think it is their business location that matters the most, which is some-what true, but so does the location of customers. Targeting potential buyers based on where they are located is called, Geo-marketing and it is beneficial by appealing to people with products found in their area. The graphic below shows the different ways companies can use Geo-marketing to better their online sales and why it is important. This infographic from Kiss Metrics comes to us via Chevy Seattle and explores “Geo-Marketing and Why it Matters”. Click…

Depending on what type of company you have will affect the kinds of content you share on social networks. Your business may be more apt to sharing videos and photos, while others may be less inclined. Either way, the best method in reaching your targeted audience is in knowing which social site best suits the content you put out. …

I hate to complain all the time about Facebook functionality. It’s an easy target with a never-ending flow of rants possible. When Facebook announced yesterday that they had added some new functionality for pages, the ability to schedule posts directly to Facebook for pages was both exciting and scary. It was exciting because this has been a functionality that has been needed for a long time and 3rd-party apps have been built by the bucketful to help accomplish this seemingly easy task. It was scary because it was Facebook who had developed it and there is always a risk for idiocy whenever they develop…

Every startup is in a phase of development looking to add some type of new feature or user accessibility to their company. In most cases, building a website from the ground up and including multifaceted elements can be extremely time consuming and usually involves a vast array of professionals in order to get the job done. The entire process ends up being slow and drawn out either due to a breakdown in communication or by having its development be dependent on someone else’s schedule. One key factor for any startup is to be in control of your time management in order for it to be successful. Time plays…

There is a definite connection between women, social media, and blogs, but not many businesses are aware of it. Reading articles about how women are dominating the internet is one thing, but knowing how to use what you read to your business’ advantage is another. So what is the connection between the three? — Trust. …

There was a lot of excitement surrounding the merger of Duke Energy and Progress Energy last year. When the companies agreed to combine forces, it was determined that Progress CEO Bill Johnson would take over the helm of the larger entity as part of a three-year deal. When the merger went into effect on July 2, his new career began. Less than 48 hours later, he resigned. There is speculation that his resignation was actually a firing, but don’t shed a tear for the short-time boss. In the separation, Johnson will receive around $44 million in severance, cash bonuses, and accelerated vesting of his…

The term “Left Brain vs. Right Brain” is something you may have heard during a psychology course in college or something you could see if taking an online personality test. The term is often used to describe which side of the brain people use the most when making everyday decisions. Left brain customers are very different than those who use the right brain and vice versa, which ultimately affects how businesses market their products. …

Mobility is a must these days. Especially in the business world. Smart phones lead the way for mobile devices and now tablets seem to be the new trend. No business professional wants to lug around a lap top anymore, especially if they travel a lot. So the tablet has become a popular choice for the traveling business person. Not only are individuals choosing the tablet as their favorite mobile device, but big businesses are using them more as well. Since bigger businesses are using tablets, the need for more specified applications is growing as well. Enterprise application development is growing….