Surging popularity of pay tv in Europe
Pay-TV is skyrocketing in popularity all throughout Europe. Ninety-five operators across 25 countries in the European pay-TV market added 10 million subscriptions in the last 10 years. What will the next five years look like for this market? Pay-TV households will increase by 10.2 percent to 186 million between 2012 and 2017. During this timespan, cable services will decline by 4.9 percent while Internet Protocol Television (IPTV) services will increase by 35.9 percent. What’s the reason for this explosive growth? The growth of HDTV channels is part of the answer—since the end of 2009…