Scott’s girlfriend, Leslie, was a power user of the popular Mom community site CafeMom. Scott sought to enlist their help in crafting his proposal to her through their popular Achievement Awards program. He sent Cafe Mom the following e-mail to initiate the proceedings: “I have a dilemma, and I was hoping your staff might be willing to accommodate a unique request for a one-of-a-kind feature. My girlfriend is a regular user of your site, spending hours of her time every day on the Answers section. I recently purchased a ring, and I am planning to propose to her. I would like to ask if you will work with…