After delivering a keynote at last week’s Driving Sales Executive Summit at the Bellagio in Las Vegas, three things emerged from listening to other speakers and talking with many of the dealer principals and owners that attended the event: Social media is still a mysterious creature as it applies to direct sales businesses such as for car dealers. Local advertising and marketing are becoming focal points and the tech-savvy dealers at the event knew it. Few dealerships have the right person in place to meet the needs. What most of them need is a digital manager. It’s not the internet manager, a position…