People in the car business have been the focus of more jokes about dishonesty and greed than any other professionals outside of lawyers and politicians. Buyers instantly put up their best defenses when shopping for a car because of horror stories and bad experiences that have been spreading since the 1970s. Thing are different today.… Continue reading How social media made a kinder, gentler automotive industry
Tag: Car dealership
Apply local flair to your Facebook promotional posts
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same… Continue reading Apply local flair to your Facebook promotional posts
Valuable commentary is the alternative to straight syndication or spinning
There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health… Continue reading Valuable commentary is the alternative to straight syndication or spinning
Should car dealers focus on technical expertise instead of price and gimmicks?
Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with us. Tablets are used as owners’ manuals. MP3… Continue reading Should car dealers focus on technical expertise instead of price and gimmicks?