By covering it up, CBS and CNET shine bright spotlight on Hopper
Do you remember who won CNET’s “Best of CES” award last year? Probably not. What you likely will remember is who should have but didn’t win it this year, thanks to a boneheaded PR move by CBS. The parent company of CNET is in heated litigation with Hopper, the Dish Network service that allows users to skip past commercials. It has been deemed dangerous and potentially illegal by just about every major television network as it promotes an technology that cuts off their revenue stream. When CNET’s editorial team voted that Hopper would get the top prize, CBS brass reacted swiftly, saying that the litigation…