Tech geeks around the world love mods. Any time we have the opportunity, the resources, and the know-how to take something amazing and squeeze out more performance, we do it. There’s a reason why it used to take a special type of computer to run Crysis. The same holds true for motor heads. Squeezing out a few extra horses from a modified engine has helped to bring the highest levels of technology to garages across the globe and continues to give us more parts to the Fast and the Furious movie series. When Chevrolet unveiled the 2014 Corvette C7 Stingray, the excitement didn’t just center around the first…

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully, the moves by search giants like Google and Bing as well as social giants like Facebook and Twitter have brought in at least a little uniformity to we should look for when trying to harness engagement. First and foremost, websites today must be engaging. That’s not to say that they have to be interactive; heavy websites that make people…