Microsoft had a good thing going. They created a pair of videos aimed at diffusing some of the hate towards their Internet Explorer browser by trolling the trolls. They attacked the cliches used against them such “IE is only good for downloading other browsers” by making fun of the haters. In essence, they turned the hate around by acknowledging that they are the butt of many jokes. They de-clawed their detractors and gave ammunition to those who are tired of hearing the geek elite make fun of them for using the grandfather of modern browsers. The latest ad is a step in the wrong direction. They attempt,…

It’s about time! Finally there is an iPhone app for Facebook page administrators to be “on-the-go” and still be up to date with their fans. As a community manager, my business associates and I feel this app will be a great addition to our methods of managing our client’s pages. With social media comes a feeling of instant gratification. I think with social media, there should be timeliness with the response on a post that fans want to see. Everyone has immediate access to what you post and everything that they post, they want an immediate response on. For a community manager it allows for your…