#AHH... Coke reveals first all-digital marketing effort, aimed at teens
If you haven’t been paying attention to America’s favorite sugary beverage, Coca-Cola has come out with its first all-digital marketing campaign, aimed at its teenaged consumers. It consists of games and apps geared toward mobile devices like smartphones and tablets (though desktop users can still access the content). Coke’s vision for this strategy – titled “The AHH Effect” – is that it will stick as a long-term marketing plan for years to come. It’s pretty rare these days to spot a teenager in the wild who isn’t typing away or playing games on their smartphone. And they’re…