When Facebook rolled out threaded comments last week, there was a clear lack of excitement from most of the social media blogs. It was a news item, nothing more, for most of them. Cool feature, about time, yadayadayada. What the majority of them missed is that this is arguably the most important change that Facebook has made for businesses this year. The touch factor is back. By that, I mean that businesses and organizations now have the ability to interact directly with questions and comments, making the comments made by others more useful and enabling longer comment threads to make much more sense…

For years, the Gawker network, which includes Gizmodo, io9, and Kotaku, has fought a battle against commenters, particularly trolls. The huge blog network is driven in many ways by the comments on the site and founder Nick Denton doesn’t like it. He went so far as to call comments on his sites “a joke” at SXSW and said the promise of thoughtful discussion never materialized. “It didn’t happen,” he said. “It’s a promise that has so not happened that people don’t even have that ambition anymore. The idea of capturing the intelligence of the readership – that’s a joke.” Now, they’re going to try to reinvent…