These days when creating an advertisement your best bet at success in gaining the attention of the viewers is by tapping into their emotional chest; building a storyline that people can relate to, that is creative and ultimately makes the viewer believe in your product is not solely based anymore on what the product is but a clever display of how the product will make you feel. …

Last month, reports started circulating that Apple had lost another iPhone prototype in a bar. This time, it was an iPhone 5, the highly-anticipated next smartphone in the iPhone line. Comedian Conan O’Brien and his team put together a skit about Apple’s “response” to the person or people who currently have possession of the device. It is done very well in proper Apple video advertising style, only with the necessary injections of O’Brien humor. …

Even more exciting than American Beauty director Sam Mendes at the helm is the news that at least one of the new iPhone 4 commercials will be demonstrating a video chat component. Engadget has declared that this is not a rumor anymore. A trusted source dropped the ball and confirmed that the new front facing camera spied in those photos from Vietnam will be used in a commercial featuring a mother and daughter having a video chat conversation. Posts on Twitter are now popping up as celebrity actor/actress hopefuls prepare to go for auditions with the award-winning director. While these details of…