You better start swimmin’ or you’ll sink like a stone For the times they are a-changin’! Yep, times are still changing, as more public company boards are lending their ears to digital directors who can develop their online marketing, social media and mobile device strategies. “Content marketing” is the new buzzword on everyone’s lips, and… Continue reading Your brand is your baby: digital know-how in a corporate world
Tag: content marketing
A case for posting lots of good content on your website
Content speaks for itself. It speaks for a company. It speaks to the people. Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people… Continue reading A case for posting lots of good content on your website
The Heart of Online Success
It is often thought that content marketing is something only businesses need to worry about, but this just isn’t true. If you use social media as a platform to write or to share content than content marketing applies to you too. Just like a business, bloggers and socialites want what they share online to reach… Continue reading The Heart of Online Success