The Most Social-Media Savvy Company Is... Not Who You'd Think
Which company is the most social-media savvy? It’s not Apple. It’s not Twitter. It’s not Google. It’s not even Facebook. Of all the companies analyzed, the company that came out on top was Microsoft! Shocking, right? NetProspex, a marketing and contact database provider, surveyed over 100,000 executives at Fortune 1000 companies in the first quarter of 2010, and they found that many of the companies that we would expect to rank high in social media usage were there: primarily software development companies. However, the interesting part, as you might have noticed, is the fact that Microsoft,…