How Digg left its tech geek roots behind and embraced the mainstream
I was struck by something when I began reading Digg’s list of its “Ten stories you’ll be sorry you missed this year.” None of the stories had anything to do with tech. Oh, how times have changed. When Digg launched in 2004, it was almost completely a tech site, much like its predecessor, Slashdot. It was a place where people shared, commented and voted on the latest and greatest stories in tech and science. Part of the reason Digg quickly expanded its reach is because it did grow beyond its roots. By 2007, the Offbeat category was extremely popular and memes and quirky humor was as much at home on the site…