If you haven’t been paying attention to America’s favorite sugary beverage, Coca-Cola has come out with its first all-digital marketing campaign, aimed at its teenaged consumers. It consists of games and apps geared toward mobile devices like smartphones and tablets (though desktop users can still access the content). Coke’s vision for this strategy – titled… Continue reading #AHH… Coke reveals first all-digital marketing effort, aimed at teens
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need… Continue reading Content isn’t king. It’s more like a president.