Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As… Continue reading How to start over with a Facebook page
Tag: edgerank
What do abandoned Facebook pages say about a business?
In many ways, Facebook has lost some of its luster as a business tool. It isn’t that it’s not possible to properly market a business on the platform. It’s that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time… Continue reading What do abandoned Facebook pages say about a business?
Apply local flair to your Facebook promotional posts
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same… Continue reading Apply local flair to your Facebook promotional posts
Why your posts are seen (or go unseen) on Facebook news feeds
EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once you get it but that can be very misleading before the light bulb ignites. The basic way to understand it in one sentence is… Continue reading Why your posts are seen (or go unseen) on Facebook news feeds
5 types of Facebook content that make local businesses stand out
In an environment with a billion users, millions of business pages, and just about every company in every industry trying to play along, it’s hard to post content to Facebook as a local business that can truly resonate within the venue. Local businesses have it harder than most as their goal should be to stay… Continue reading 5 types of Facebook content that make local businesses stand out
8 tips for improving your Facebook EdgeRank
For most, Facebook is an internet tool for keeping up with our friends and family while broadcasting the “interesting” things that are happening in our own lives. For businesses, it’s a relatively-untapped marketing tool that has a world of potential but that often doesn’t offer the results that are promised. People don’t want Facebook to… Continue reading 8 tips for improving your Facebook EdgeRank