Have you used the right technology in business communication?
Beatles used semaphore signals to promote Help!, their 5th British album. On original British cover, band members hand-gestured to spell out LPUS (on reverse print) or Help Us. It’s a clever use no doubt; but how do you communicate business messages? Do you hand gesture? Or, do you use homing pigeons and torch signals? Definitely not! It’s the age of computer and World Wide Web. Like every façade of life, technology has invaded business communication space rightfully. In fact, improved communication technology helped businesses to have a global reach. Unlike social and inter-personal…