If you’re in the Social Media Industry you have heard of the social measuring sites, Klout or Empire Avenue, sure there are other ones that exist and that you should or could be on, but these two seem to have gained more recognition within the Industry, either good or bad. Some may say that either site is merely an ego booster and nothing more, others may think that they serve no true purpose and then there are the rest of us, who see these two particular sites to be what a future boss might see, your current boss is seeing and who to network with within the Industry. Depending on how you see it, even…

When I first checked out Empire Avenue in May of 2011, I was disappointed. The concept was strong: a stock market game where the “companies” were people and their value was determined by the social capital they were able to accumulate through their activities on Facebook, Twitter, and other social networks. The problem I had with it was that it required a further commitment of time; one does not simply grow through Tweeting alone. You had to buy other people. You had to be active in other social media sites like YouTube and Flickr. It seemed like another social media time suck. Fast forward to May,…