F-Commerce gets an 'F' as Facebook storefronts fail miserably
When Facebook started rolling out their plan to put online stores on their platform in November, 2010, many believed that “F-Commerce” was the next big thing. It was heralded as a competitor for Amazon, a socialized shopping experience that allowed consumers to go to Facebook to find all of their favorite brands and buy products directly from the social network. The concept was flawed from the start and the cracks are starting to show as Gamestop joins a growing list of retailers who tried F-Commerce, only to abort quickly. Their Facebook store lasted 6 months, longer than many others like Gap,…