Facebook isn’t ready to unveil the video ads that it has been telling marketers about for more than a year. But it’s launching a test to determine the impact of video in user news feeds. Starting tomorrow, a small group of U.S. Android users will be able to see video that automatically plays in the… Continue reading Autoplay video ads still on the horizon for Facebook
There’s a trend on Facebook that simply won’t die. Many business pages continue to offer giveaways, contests, and even “exclusive” games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it… Continue reading The wrong ways (and right way) to do contests or giveaways on Facebook
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right. It’s important to understand that you shouldn’t post… Continue reading How branding posts set up power posts on Facebook
Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As… Continue reading How to start over with a Facebook page
In many ways, Facebook has lost some of its luster as a business tool. It isn’t that it’s not possible to properly market a business on the platform. It’s that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time… Continue reading What do abandoned Facebook pages say about a business?
EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once you get it but that can be very misleading before the light bulb ignites. The basic way to understand it in one sentence is… Continue reading Why your posts are seen (or go unseen) on Facebook news feeds
Going viral today matters as much as having a hit record. But you don’t want to do it in the wrong way. Social media platforms are the world’s kiosk, and any artist would be foolish not to dedicate himself to building a viral presence. But as important as it is to gain new followers, it’s… Continue reading Five social media don’ts for aspiring musicians
How desperate are you for your favorite celebrity to read your letter? The Guardian reports the introduction of a new initiative by Facebook that allows users to send a celebrity a message, but at a price. How do they calculate the fee? In this test run in the UK, a Facebook message to a celebrity… Continue reading Paid Facebook messages to celebrities – the new fan mail?
It was probably just a statistical anomaly. There’s not chance that a social network that is comprised 3:2 women over men would intentionally invite a shockingly high percentage of male journalists to their biggest press event in a while, right? They sent out invites to the publications and by strange coincidence, the ratio of male… Continue reading Facebook has more female users but much more male journalists covering it
Facebook is redesigning their news feed again and this time it looks like a very positive set of changes. The social network has been notorious over the years for making changes that were initially hated by users universally, but this time they seem to be addressing concerns that users have been voicing for a while.… Continue reading Facebook news feed redesign may be better for everyone except businesses