Some have attributed the success of President Barack Obama’s rise to prominence over early favorite Hillary Clinton in 2008 to the adept way his campaign handled social media. He generated the early buzz through social before the mainstream media and television started realizing he would be able to sneak right past his opponents into prominence.… Continue reading How will social media be used differently this election season?
The world of automobiles has always been associated with big advertising. From car dealers buying huge billboards in prime locations on the highway to the dominance of automakers grabbing up a quarter of the Super Bowl commercials, there has never been a shortage of paid exposure put in front of us wherever we go and… Continue reading The future of automotive marketing: car deals that stalk you on social media
From Android to Firefox to Twitter and everything in between, open source is all the rage in the tech world. Now, thanks to the world’s largest social media network, open source might begin to revolutionize a more focused sector of that world: the data center. Facebook’s Open Compute Project started a few years ago when… Continue reading Facebook’s open compute project shifts its focus toward the network
To paraphrase the immortal movie icon, Ferris Bueller, “The Internet moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn’t too long ago that… Continue reading Why digital marketing and advertising are finally coming together in 2014
There are terrible words about to be posted on this page, but don’t turn away yet. There’s a reason that some radical ideas need to be said even if they’re never going to happen. Facebook should offer a premium service. The free social network is the king of the sharing world, holding the attention of… Continue reading A case for Facebook premium
The first day went very differently when the two social networks went public. Facebook stayed steady, bolstered by some strategic investing. It eventually fell dramatically before finding its groove. Today, it is healthy. Twitter got off to a much better start but is already showing signs of weakening. Both may end up in the same… Continue reading #Infographic: Facebook vs Twitter – the IPO battle
It’s often easy to lump in Apple, Google, Microsoft, Facebook, and Amazon into the same pot. After all, they’re all big tech companies that focus on innovation, bring addictive gadgets, services, or both to consumers, and make tons of money off of our desires for the latest and greatest. They’re all evil to some extent,… Continue reading Apple attacks Google and Facebook. They have a point.
One of the most annoying parts of the Edward Snowden revelations isn’t what everyone is focused on. It isn’t that the NSA has been snooping on anyone and everyone they can. It isn’t that they seem to have their fingers in places that were once considered virtually impossible to hack. It isn’t even the poor… Continue reading Tech giants can’t (or won’t) protect your data when push comes to shove
A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from Facebook advertising. That much is perfectly clear from the graphic. The reality, however, is that Facebook’s only problem is that many… Continue reading Facebook is not failing marketers. Marketers are failing to understand Facebook.
When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot’s social media scientist. “Mad scientist” may be a better phrase for him, but he’s crazy like a fox when it comes to Twitter. This latest round of insights… Continue reading 100-115 characters: the sweet spot for getting retweets