It’s rare that a YouTube channel is born that does it right from the first shot. It’s even more rare to find a YouTube channel that does movie critiquing right; so many failures in this area. A new channel that we stumbled upon thanks to r/movies did well at both. Sure, it’s not quite perfect, but for a first shot it’s great. Here’s the first video from CinemaSins as they tear apart The Amazing Spider-Man. …

The short answer – yes, a little. There are rarely moves made by one social company that make me believe they can really hurt another social company, but this one is different. Instagram’s relationship with Twitter has been one of love and hate since before anyone realized there was a growing tension between the social networking giant and Facebook’s mobile secret weapon. The fact that Twitter added filters to their photo apps will not strain the relationship any further; in essence, there is nothing really left to strain. Facebook started the ill-will in April when they purchased Instagram….

You may notice a drop in your Pinterest followers today. Don’t worry – your popularity level hasn’t fallen. It’s just the spammers and bots that Pinterest is targeting, so the “loss” of followers won’t really be a loss at all. In fact, Pinterest estimates that 99% of users will only lose around 10 followers. It’s the bigger accounts that are going to be hit the hardest, but they won’t suffer at all in the engagement arena. Spam and bot accounts are the types that don’t really interact with you anyway so the drop is only going to sting a little in the pride department. For those who have purchased followers…

Facebook Ireland who is in charge of the interaction that happens between the U.S and Europe are making changes to the Data Use Policy on Facebook but not without your input. Recently, they allowed Facebook users to submit suggestions and ask questions (which is now closed) and have read and uncovered the biggest concerns for the majority who participated which led for them to revise their proposal since the request for language to be clearer was one of the major wishes. The next process is allowing you to vote on the new data use policy through a third party app on Facebook and you can do so until December…

For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In fact, there are those who were able to succeed with no content at all, fooling the search engines and social media sites with methods that proved to be more fruitful than actually creating content that the audience wanted. Those days are finally behind us. It has been a long time coming, but now that search engines, social media sites, and people…

Imagine a search engine that truly knew you. No, not in the way that Google or Bing personalize their search results based upon your history and preferences – what if a search engine could take the information that you give about yourself as well as the information that your friends and family put in and cater your search results around your most likely goals and desires from the search? Would you use it? If Marissa Mayer, CEO at Yahoo, has her way, that may be exactly what we see in the future. The plot for the social media giant to work very closely with the former search giant is a combination that should…

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these tools, users won’t be able to see the person behind the message, they say. Marketers find other reasons to avoid dashboards, particularly with Facebook. The posts often do not carry as much weight as ones posted directly through Facebook, making it convenient but less effective to use tools. Both purists and marketers may be correct, but there’s one major advantage that dashboards…

I don’t want to close my eyes cause I’d miss Takei singing in an Old Navy commercial to an Aerosmith remake of “I don’t want to miss a thing” into “I don’t want to miss a deal”. Yep that is right, George Takei is the next celebrity in an Old Navy commercial to get you hyped up for Black Friday. Dressed as a scientist, Takei is located at the Old Navy mission control center and is preparing for “Cheermageddon” yes, that is instead of Armageddon, a movie where the Aerosmith song gained its popularity from therefore Old Navy not only used a well-loved celebrity, they also used him in a…

There is no longer a need to argue that governments, the US government in particular, have been attempting to gain information about individuals through official requests to internet companies such as Google, Facebook, and Twitter. As the internet and social media continue to expand and the amount of information people willingly and unwillingly put only grows exponentially, the value of this data is unquestionable. Businesses want it. Other internet companies want it. Sharing has become normal in our society and that data is extremely valuable. When governments increase their interest…

With 77% of B2C marketers capturing leads from Facebook, it’s fair to say that it deserves your attention. Referral marketing is becoming an essential part of most online marketing divisions. Continued growth in online advertising is overwhelming users with product and service choices. Similar to that of offline marketing over the last few decades, organizations are turning to their customer base to create a new marketing channel. Ambassador, a referral automation software, takes a dive into how brands are utilizing Facebook to create brand ambassadors. …