It only takes 140-characters or less to send a Tweet and it takes under 1,000 employees to operate the company according to research done by social media firm Social Jumpstart. In fact, Disney’s Club Penguin, a social network for kids, has more employees. LinkedIn has nearly 1,800 employees and Facebook has over 3,000. Comparing the different leaders in social media, it’s easy to see which niches take the most effort. Social news site Reddit, for example, has 11 employees servicing “The Front Page of the Internet”, a site that can send hundreds of thousands of unique visitors in hours to a picture…

It was probably pretty cool to you the first time you ever tried it on a smartphone or tablet, but the days of being impressed with such things are behind us. Today, if a phone doesn’t automatically adjust orientation when we turn it, the thing has to be broken, right? Remember back, for a moment, to the first few times you saw your iPhone or other device do it. Remember wondering how it worked? The technology behind it is extremely impressive and a lot more complex than we probably know. The technique required to mold the silicon combined with the precision it takes to work with something so small is mind-blowing….

It’s bad news enough when your mother discreetly sends you a friend request via your favorite social media site. This means every unsavory picture or comment you have needs to be addressed, blocked, or deleted lest your mother goes into a tailspin. Yet it could be worse, you could find yourself staring at a friend request from your dear old grandmother or grandfather. Good news though! A brand new social media site is making your Pop Pop their next target audience. If your grandparent has their own Facebook profile you may experience some of the most cringe worthy posts and comments. Your page…

For decades politicians have fought to gain a foothold in the crucial 18-24 demographic. No longer is this just a matter of having a photograph taken with a pop star or well-known celebrity, but instead a strong presence on social media is becoming a necessity in order to connect with young voters. These changes in electioneering were most recently evident in the French Presidential elections earlier this year. Both Francois Hollande and Nicolas Sarkozy fought to gain the younger population’s vote by using social media – notably Twitter – it may just be coincidence that Hollande (the winner)…

This generation’s filmmakers have not been able to accurately portray the ethos of the social media generation yet. When will the John Hughes of the social media generation emerge? The filmmaker John Hughes is considered by many to be the voice of the generation that grew up in the 80s. His movies, such as The Breakfast Club, Pretty in Pink and Ferris Bueller’s Day Off, were accurate portrayals of what it was like to grow up during that decade. Move into the 90s and we have movies like You’ve Got Mail, which involves two people who can’t stand each other in real life but connect through email using…

Social media is allowing a whole new generation to emerge. With young adults and children taking over social networking sites, it shows just how advanced our youth is today. They are using social media to their advantage, connecting with people (of course, as we all do), but they are also using it to promote themselves in numerous ways, turning themselves into a media entity. Recently, AXA has released a fascinating study showing how children these days are using social media to build their own personal digital brand. It seems that they are realizing more and more that they have the power to shape…

So, after a couple of weeks, the truth has come out about GM’s sudden Facebook ad maneuver. Or at least some of the story. It appears that there was something of a power struggle between Mark Zuckerberg and GM. And for once, kudos to Mr. Zuckerberg for standing his ground. He seems to remember what his social media baby is all about. And it’s not necessarily just about social media marketing. It seems that GM wanted to place full page ads on Facebook, an idea which was rejected. So like a spoiled child, GM took their ball and went home. GM’s maneuver forces a number of issues into the limelight regarding…

Everybody has a different view of social media: enthusiastic, annoyed, indifferent.  However, when it comes to being amusing, nothing beats the apocalyptic view of social media.  Nothing makes me happier than those wonderful people who view Facebook as a harbinger of the End of Days.   They’ve become increasingly rare, therefore I was pleasantly surprised to read Andrew Keen go on about how Facebook threatens to “Zuck up” the human race. Now, you probably have come across Keen’s thesis before, and he doesn’t really tread any new ground.  In a nutshell he says that the endless…

Both Google and Facebook receive hundreds of millions of visits every month, but how do they compare as companies? The stats surprised us. Take a look at this infographic that breaks down Google, Inc. and Facebook, Inc. down to their revenue, employees, company acquisitions, and more. Via: Boostlikes.com …

There was a time when an unhappy customer was an unhappy customer. Best practices said to deal with their concerns, empathize, try to fix it, and if you couldn’t move on. Today, the last step has changed thanks to social media. Customers are empowered to be able to voice their concerns to a much wider audience than ever before. The old saying was that an unhappy customer will tell 10 people. Today, they can tell 10 thousand with the click of a few buttons. At the very least, they can tell their friends, family, and co-workers by simply posting their disgust on Facebook. The game has changed. This infographic…