It’s a nut that they’ve never been able to crack. Facebook has long wanted to be the hub for everything local and that includes check-ins, but they have not been able to achieve the level of success that they would have expected. Foursquare still gets a much larger piece of that pie despite having a… Continue reading Why Facebook’s free Wifi play will actually work
Tag: foursquare
Foursquare and MoMA team up for a NYC scavenger hunt
The Museum of Modern Art currently has exhibitions for Henri Labrouste and Le Corbusier, two architects that had a huge influence on global architecture. Exciting stuff right? But MoMA is doing something unique, something that has probably never been done before with social media. MoMA has partnered up with Foursquare to launch a NYC architecture… Continue reading Foursquare and MoMA team up for a NYC scavenger hunt
Instagram’s new video feature cuts the Vine
This week, the very popular picture-sharing app Instagram, launched a new video recording function feature. This is a direct response to Twitter’s 6-second video sharing app, Vine. Since its launch in January, Vine has grown at an alarming rate to over 13 million users. However, most of my friends haven’t even heard about this app… Continue reading Instagram’s new video feature cuts the Vine
Businesses need seven social accounts, not dozens, hundreds, or thousands
In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.” Today, this seems like a ludicrous statement. There’s only three real search engines that account for 97% of the search traffic and it’s… Continue reading Businesses need seven social accounts, not dozens, hundreds, or thousands
I always feel like somebody’s watching me – and they do it virtually
The social media explosion means that it’s easier than ever before to keep in touch with old friends and to hook up with some new ones at the same time. Sites such as Facebook and Twitter are great for sharing news too and the majority of users will happily head online to announce details of… Continue reading I always feel like somebody’s watching me – and they do it virtually
If you focus on 4 social media sites, you have 99% of your marketing covered
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most… Continue reading If you focus on 4 social media sites, you have 99% of your marketing covered
Foursquare adds promoted updates
It has been challenging for Foursquare to make money. The popular location-based check in app has made news, generated buzz, and been the subject of purchasing and partnering talks since it became relatively popular amongst the mainstream in 2010. The only thing it hasn’t done is generate a substantial amount of revenue with its efforts.… Continue reading Foursquare adds promoted updates
Ways you are part of the CRM funnel without even knowing it
As a smart consumer, you’re probably aware that you’re being “managed,” but what you might not realize is what big business this management has become. The Customer Relationship Management (CRM) process has evolved to become so intelligent, that your local florist remembers your anniversary before you do, and we could all do with a little… Continue reading Ways you are part of the CRM funnel without even knowing it
Kevin Rose moved to Google Ventures
Kevin Rose has always been known as an “ideas guy”. His ventures haven’t always paid off as well as they could have with Revision3, Pownce, and Milk all selling for less than many would have thought and with Digg dropping out of prominence in the social news arena, but he’s tasted success with all of… Continue reading Kevin Rose moved to Google Ventures
Foursquare makes things easier for businesses… at a cost
Merchant tools on Foursquare are free and the company claims to want to always keep them that way. It’s challenging for Foursquare to make money when they don’t charge their 750,000 businesses for their listings and they definitely won’t charge the 20,000,000 on the platform to be able to use it, so they’ve chosen to… Continue reading Foursquare makes things easier for businesses… at a cost