There was a time not too long ago when Facebook was a viable marketing tool for businesses who did not invest into Facebook ads. Over the last year, this has changed to the point that today, ads are a necessity for most businesses to be able to find success. Some have been very vocal about… Continue reading Facebook marketing without ads is like racecar driving without wheels
Tag: general motors
How social media made a kinder, gentler automotive industry
People in the car business have been the focus of more jokes about dishonesty and greed than any other professionals outside of lawyers and politicians. Buyers instantly put up their best defenses when shopping for a car because of horror stories and bad experiences that have been spreading since the 1970s. Thing are different today.… Continue reading How social media made a kinder, gentler automotive industry
What do abandoned Facebook pages say about a business?
In many ways, Facebook has lost some of its luster as a business tool. It isn’t that it’s not possible to properly market a business on the platform. It’s that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time… Continue reading What do abandoned Facebook pages say about a business?
If 450HP isn’t enough for your Stingray, Hennessey is taking it over 1000HP
Tech geeks around the world love mods. Any time we have the opportunity, the resources, and the know-how to take something amazing and squeeze out more performance, we do it. There’s a reason why it used to take a special type of computer to run Crysis. The same holds true for motor heads. Squeezing out… Continue reading If 450HP isn’t enough for your Stingray, Hennessey is taking it over 1000HP
By catering only to big brands, @Klout is reducing its usefulness
Every few months, it seems that Klout makes changes to try to bring its importance to a higher level and push itself into the mainstream consciousness. Every few months, the changes that Klout makes push them further into obscurity and away from mainstream consciousness because they try too hard to appeal to the people that… Continue reading By catering only to big brands, @Klout is reducing its usefulness
Innovation over profits: why everyone from GM to American Express is getting in on Silicon Valley
The days of “focus on what you’re good at” are behind us. It’s no longer adequate for businesses to stay isolated and let technology get built around them. They want to get involved. Starbucks, for example, is in the business of coffee, but that didn’t stop them from investing $25 million in Square, a mobile… Continue reading Innovation over profits: why everyone from GM to American Express is getting in on Silicon Valley
General Motors considers trying Facebook ads again
General Motors couldn’t have picked a worse time to pull out of paid advertising on Facebook when they announced their decision the week of the Facebook IPO. Now, the two companies are in talks to bring paid ads back into the mix at a crucial point in Facebook’s growth as a public company. WSJ reports… Continue reading General Motors considers trying Facebook ads again
GM’s facebook ad brawl – sociability vs. visibility
So, after a couple of weeks, the truth has come out about GM’s sudden Facebook ad maneuver. Or at least some of the story. It appears that there was something of a power struggle between Mark Zuckerberg and GM. And for once, kudos to Mr. Zuckerberg for standing his ground. He seems to remember what… Continue reading GM’s facebook ad brawl – sociability vs. visibility
GM to stop advertising on Facebook
Just ahead of the much-discussed Facebook IPO, General Motors announced that they plan to cease advertising on the social networking site. They will continue to market on Facebook through the free Facebook pages but will not be paying Facebook for ads. Their reason is something that most ads executives have considered at one point or… Continue reading GM to stop advertising on Facebook
Battle of In-Vehicle Connectivity Heads to 2011 CES
Infotainment has become an important area of research and development in the automotive industry. Many consumers want it, but most automakers are still playing catch-up. Ford and Microsoft introduced SYNC nearly four years ago and other automakers are still lagging behind this system in terms of features and availability. Ford will soon offer SYNC throughout… Continue reading Battle of In-Vehicle Connectivity Heads to 2011 CES