Assuming that Mitt Romney gets the GOP nomination to take on Barack Obama in November, most will attribute his success in the primaries to having more money, placing more negative television ads, and having a stronger organization behind him than his remaining 3 competitors. The reality of his victory can be seen on social media. It isn’t that Romney is doing things right. It’s that Rick Santorum and Newt Gingrich are doing things more wrong. Ron Paul is hanging in there gathering delegates and placing well in some states despite having the least coverage by the news media and the least money spent…

Today is a different world when it comes to political campaigns. A decade or two ago given the same candidates of today with the same scenarios but a less-prevalent internet, Ron Paul would be in single-digits in the early primaries and Rick Perry (and possibly Herman Cain) would still be alive and well. Mitt Romney would have a commanding lead and Santorum would have placed 3rd or 4th in Iowa instead of winning it. The internet has completely changed the way that candidates get their message out. It has completely changed the virility of news and opinions. It has completely changed the impact of…

Most would admit that President Obama did a phenomenal job of working social media during his presidential campaign in 2008. Twitter and Facebook were all a good portion of his campaign even back then when social media was still in its infancy. It’s debatable whether it had an effect or not, but things are different for 2012. Social media will have an effect on next year’s election. Bank on it. How do the current GOP candidates stack up against each other on social media? Twitter can be a good indication of effort and focus as well as sentiment when it comes to political social media. Here, we’ll take…