Paid Facebook messages to celebrities – the new fan mail?
How desperate are you for your favorite celebrity to read your letter? The Guardian reports the introduction of a new initiative by Facebook that allows users to send a celebrity a message, but at a price. How do they calculate the fee? In this test run in the UK, a Facebook message to a celebrity can run anywhere from 71p to £11, depending on an algorithm that determines the celebrity’s online presence and fan base. Facebook’s new initiative is only in a test phase, running for a small percentage of users. Previous tests in the US included a $1 to contact non-friends and $100 to send a message to…