Advertising Agency Dishes on iAd Visit From Apple Reps
A couple of people from Apple displayed the new platform in person at the Hill Holliday agency in Boston, and Ilya Vedrashko blogged the experience. Just some of the interesting things they stated over and above Job’s presentation last week: Branding “Each banner published on the network will carry an iAd logo to differentiate it from the ads that do click into the browser”, stated Ilya. In addition, there will be only one iAd banner per screen on each app, making the iAd real estate both less intrusive and more exclusive. iAd SDK on the Horizon To start with, the iAds will be built in-house by Apple…