Tr-iAd: Tron Lands First iAd on the iPad
The first iAd on the iPad will be for the upcoming movie “Tron Legacy”. A Tr-iAd. And thus, the era of app-based tablet advertising is officially launched. This full-screen iAd will be the only one we will see on the iPad in 2010 and is loaded with rich graphics, touch navigation and nearly 10-minutes of video native to apps. Unlike other forms of advertising, this iAd will be extremely interactive with a theater locator, loads of images, and a preview of the movie soundtrack (which you can, of course, purchase through an iTunes module on the iAd itself). “Disney and Apple are excited to debut the ‘Tron…