Posts Tagged ‘iAd’

iAd posts
Tr-iAd: Tron Lands First iAd on the iPad

Tr-iAd: Tron Lands First iAd on the iPad

The first iAd on the iPad will be for the upcoming movie “Tron Legacy”. A Tr-iAd. And thus, the era of app-based tablet advertising is officially launched. This full-screen iAd will be the only one we will see on the iPad in 2010 and is loaded with rich graphics, touch navigation and nearly 10-minutes of video native to apps. Unlike other forms of advertising, this iAd will be extremely interactive with a theater locator, loads of images, and a preview of the movie soundtrack (which you can, of course, purchase through an iTunes module on the iAd itself). “Disney and Apple are excited to debut the ‘Tron…

Why Apple

Why Apple's iAd Platform Is A Big Deal

When Apple announced their iAd advertising platform yesterday, it’s possible many excited iPhone users yawned a bit. What was this going to change? Well, the answer to that question is: a lot. Jobs himself explained why: right now, mobile advertising sucks. You either see a tiny text ad that gives very little information, or you see a large ad in an app that, once you click on it, takes you out of the application and into the browser, ruining the seamlessness of your experience. Worse, because ads are so terrible, the mobile market remains both massive and untapped; there are tens of millions of people…

Dear Steve Jobs: iDon

Dear Steve Jobs: iDon't Like the 'iAd' Name

iKnow this isn’t exactly official — as Apple’s big iPhone 4.0 event happens tomorrow — but there is word spreading around that Apple has another big announcement to make tomorrow, and it is about an advertising platform (yeah, no joke). As amazing as that will be, the name of this platform even more so: they are allegedly going to call it the “iAd” platform. iThink, however, that it is safe to say now that Steve Jobs is a little too obsessed with the letter “i” and with appending it to the front of other words, and this whole advertising platform is likely to receive the same abuse. It’s getting a little…

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