How mobile advertising is changing the game

Since cell phones were released in 2006, mobile advertising has grown to a $64 billion a year industry.  It’s projected that in just a couple of years, over half of all advertising dollars spent will be spent on mobile advertising.  Considering less than $1 billion was spent on mobile advertising in 2006, that’s a pretty… Continue reading How mobile advertising is changing the game

How do you use performance based advertising for recruiting?

Performance based advertising is based on results, and who doesn’t like getting results?  When you pay based on results, you can actually end up saving money.  Now it is being applied to job applicant searches.  Instead of posting a job listing on a million job search sites and wading through piles of unqualified applicants, you… Continue reading How do you use performance based advertising for recruiting?

Superman battles Lex Luthor, the Internet battles sharks

It goes without saying the internet rules every aspect of our lives — including aspects that don’t immediately come to mind, such as shipping, healthcare, and utility and electrical systems. So even though we rely on the internet for so many things, like the citizens of Metropolis rely on Superman, the internet has more weaknesses… Continue reading Superman battles Lex Luthor, the Internet battles sharks

Social is coming: what if social media played the Game of Thrones?

There’s but one episode remaining in the fourth season of the popular HBO series, Game of Thrones. You may use social media to post about recent episodes. Now, what if social networks played Game of Thrones? Which families or characters would they be? It’s fairly obvious that Google+ would be Petyr Baelish. Baelish has quietly… Continue reading Social is coming: what if social media played the Game of Thrones?