The vast majority of you are probably currently viewing this infographic either while you wait in line at Starbuck’s, or even while you make your daily voyage to the office. It’s hard to believe that around 10 years ago this assumption would be outrageous, but thanks to the innovative minds behind smartphones and tablet PCs, we are finally free to take the interwebs just about anywhere we go. Google has estimated that by 2013, more people will be using mobile phones and tablet PCs to go online than desktop computers. Considering the amount of smartphone and tablet options that we now have to…

It’s hard to believe that Facebook is nearly a decade old. I can remember when it was just a social media toddler spreading across colleges. Oh, how it has grown. The last five years have been tumultuous but successful for the most popular website in the world. It was in 2008 that Microsoft gave the ultimate bid of credibility to the site by investing in it, something that the software giant rarely did for up-and-comers like a social network. It can be argued that it was at that point that the attention of the world really turned to Mark Zuckerberg’s baby and the site has stayed in the forefront of media…

Since its inception in 1899 under the name A. Horch & Cie, Audi has dedicated themselves to producing vehicles that set the standard for luxury. And while the rest of the world is still struggling in a down economy, the manufacturer posted a record breaking month as recently as July 2012, with four Audi models (the Audi A3, A4, A5 and A6 models) recording year-over-year sales increased of 20% or more. Meanwhile, Audi pre-owned vehicles saw their second best July in history, selling 3,136 vehicles in spite of reduced inventory of available models. It can be hard to believe that a company that…

Those in social media marketing as a profession realize that there are certain unknowns when it comes to the new web. We know that people are on social media. We know that they don’t want direct marketing. We also know they’d rather get direct marketing than pay for the services, so there’s at least a little room for something. The question is, “what is that something?” Whether from B2C or B2B, social media sites like Facebook, Twitter, and LinkedIn give marketers the ability to try to reach the target audience and generate leads. The vast majority are trying. Most are failing, or at least not meeting…

Intelligence, from a scientific perspective, is a broad, and deep comprehension—”catching on,” “making sense,” of things, or “figuring out” what to do. The average IQ falls between a range of 90 and 110. An important disclaimer, however, is that intelligence tests do not measure creativity, character, personality, or other important differences among individuals, nor are they intended to. The notion that our intelligence is influenced by our genes has shifted from “taboo” to common acceptance. There are three genes associated with academic achievement: Dat 1, Dat…

If you are a current restaurant owner and still haven’t jumped on the bandwagon of smartphone applications, you are not just behind on the times, but you are also losing potential customers. Yes, even at this very moment some starving couple is searching for the perfect spot to enjoy a meal by using apps such as Urban Spoon or Yelp, and guess what? They will most certainly be dining with your competitors if they don’t see your company listed. Regardless of the industry you are in, the smartphone app revolution should elicit the participation of all businesses in the market space. Out of the 94%…

The year 2004 was the year that would change the way the world would communicate forever. We did not know then that a little startup, an idea born from the mind of its founder and CEO, Mark Zuckerberg, would become not only the leading social network but that it too would infiltrate the Internet’s existing eco-system and turn itself into the most successful startup to date. Not only would Facebook Inc. become successful amongst Internet users of all ages and demographics, but its net income would surpass the estimated value of all other startups that too are deemed successful. We are talking far…

Over the first few thousand years of our existence (up until 2003), humankind generated 5 billion GB of data. Today, we generate that amount every two days. Think that’s a big jump? Well hold on to your seats, because experts predict that by next year we’ll be generating that amount every 10 minutes! This infographic takes a look at our “digital footprint” – the amount and type of data we consume as a society, from viewing videos to surfing the web to specific device usage, including desktops vs. laptops, e-readers vs tables and Androids vs iPhones. A full 75% of the information in the digital…

If you consider yourself even remotely interested in technology, you’ve heard the term “algorithm.” An algorithm is defined as a set of instructions for solving a problem or performing a task, and a quick look at history will reveal that humans have been using them for thousands of years – ever since the famed Greek mathematician Euclid devised a system for coming up with the greatest common factor of two numbers (a system which is still used by computers today!) These days, algorithms power some of the most important parts of our lives, including computer operating systems, internet and…

Move over Apple!  Android shifted into gear in 2012, providing 93.8 million phones with their operating system.  From the first to the fourth quarter, Android phone sales shifted from 59% of the market to 70%.  So what happened between then and now to spur such a big shift? In February of 2012, Chrome browser for Android was released followed by Google Play in March.  Then in April, Kindle Fire took over more than half of the Android tablet market and in July Android 4.1 was released. By October, Google became more valuable than Microsoft for the first time, as Google Play reached a daily revenue…