The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow a business, they aren’t looking for that… Continue reading Use social media to educate consumers… and possibly blow their minds
Tag: Internet Marketing
5 ways companies can use social media to manage customer relations
The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a bigger impact than they think. When an unhappy customer goes online and leaves a bad review of a business, other customers take it to heart and the company looses business– maybe just a little… Continue reading 5 ways companies can use social media to manage customer relations
Why content is the pinnacle of online marketing
There’s a saying in online marketing that has been around for a while. “Content is king.” The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in Google and Facebook that content took a huge leap from being a portion of search… Continue reading Why content is the pinnacle of online marketing
How businesses can post successfully on Facebook
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to businesses and annoying to bloggers, but at the end of the day there’s… Continue reading How businesses can post successfully on Facebook
The most important Facebook page tip that nobody’s telling businesses
In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around the real world.” No, I don’t mean the reality TV show that launched it all in 1992. When The Real World launched on MTV 27 seasons ago (yes, it’s still going… Continue reading The most important Facebook page tip that nobody’s telling businesses
5 reasons that social media may never die
“Never” is a bold word. It is absolute and endless. To say that something can never happen is one of the most ignorant things that someone can say (or blog) in public. Thankfully, I tempered my statement with the word, “may”. “Impossible” is word that is similar to “never”. I’ll invoke it now: it isn’t… Continue reading 5 reasons that social media may never die
Social trendsetters are the ones that brands are reaching through social media
Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That’s the type of person that you’re reaching the most according to a report by NBCUniversal Integrated Media. The report is designed to show how consumers who… Continue reading Social trendsetters are the ones that brands are reaching through social media
Stop making infographics that suck
In many ways, infographics help to fulfill one of the important promises of the internet in general and social media in particular. When done right, they present a lot of useful and interesting data in a format that is visually stunning and easy to digest. They can be used to inform the world about things… Continue reading Stop making infographics that suck
Businesses should not follow everyone who follows them on Twitter
One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that follows you. It was once considered “social media polite” to follow just about everyone who took the time to follow your own updates. This never included spammers or bots, of course, but when real… Continue reading Businesses should not follow everyone who follows them on Twitter
Content isn’t king. It’s more like a president.
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need… Continue reading Content isn’t king. It’s more like a president.