In Google Ad Concept, TV Watches YOU
Surprise, Surprise, Google doesn’t like sitting twiddling it’s thumbs for too long. With eleventy billion dollars in the bank and the search market all sewn up, what’s a multinational conglomerate to do other than invade, conquer and plunder other markets? The latest, if not most obvious area of interest for Google is TV. While some believe that sites like Hulu will eventually signal the death of TV as we know it, Google wants to begin working on it from the other side with it’s most recent acquisition, Invidi Technologies, a company working on “addressable” TV ads. Yep, if TV advertising wasn’t…