A downplayed iPad Mini event is just what the PR doctor ordered
Most are well-aware of Apple’s uncanny ability to put on a big production. They are the masters of hype when it comes to launching major products such as the iPhone 5 and the machine is able to keep the excitement going for weeks at a time when other companies often have their products fall off the map in days. What doesn’t get as much attention is Apple’s skill at the lite launch. The iPad Mini is reportedly getting a lite launch and this is the perfect strategy for it. With dozens of quality Android devices on the market for the small tablet buyer, the iPad Mini is expected to still make a splash. It won’t…