In recent years, social media has become the fuel to boost celebrity popularity. Whether it’s Amanda Bynes tweeting about whom she’s going to sue, or even Bieber himself tweeting his feelings towards Anne Frank, celebrities have made social media into the ultimate popularity tool. Justin Bieber is quite an impressive young man. He started his… Continue reading Bieber reaches 40 million Twitter followers… kind of
Every few months, it seems that Klout makes changes to try to bring its importance to a higher level and push itself into the mainstream consciousness. Every few months, the changes that Klout makes push them further into obscurity and away from mainstream consciousness because they try too hard to appeal to the people that… Continue reading By catering only to big brands, @Klout is reducing its usefulness
The last time Klout rolled out major changes to their algorithm, they made a lot of people angry. People complained. There were those who thought that the change was the start of the catastrophic end for the service that measures social media influence and rates it on a scale from 0-100. Employers have been known… Continue reading Klout preps users for big changes soon
If you’re in the Social Media Industry you have heard of the social measuring sites, Klout or Empire Avenue, sure there are other ones that exist and that you should or could be on, but these two seem to have gained more recognition within the Industry, either good or bad. Some may say that… Continue reading Klout or EA: Which site should I use to evaluate my social media efforts?
It can be said that watching your Klout score fluctuate daily is addicting. It’s definitely an everyday occurrence to login and check to see if the Klout score has gone up or down. Even a little increase feels like such a huge accomplishment. That is why most of us would love to know some tips,… Continue reading How to increase your Klout score
Klout, the social influence measure that is likely the most used and well-respected, rolled out a series of changes yesterday. They upgraded their iPhone app to include more features and made changes to their +K system. Giving someone a “+K” is like voting for them as an influencer for a particular topic. This helps their… Continue reading Klout adjusts “+K” kudos to include reasons for influence
For those of you that don’t know, Klout is a way of measuring digital influence through social networking platforms. I’ll admit that I was fully engrossed in checking my score compulsively when I first discovered it and was more elated than a kid on Christmas when my score broke a certain number. Granted, it’s still… Continue reading Does Klout really measure clout?
One aspect of social media that is widely understood but rarely discussed is the ego-boost through empowerment that it allows. In most cases, the “empowerment” is perceived more highly than the reality, but it’s present for many of those who have never had a public voice but who now can use social media to reach… Continue reading Why @klout made a big mistake with their algorithm change