Every few months, it seems that Klout makes changes to try to bring its importance to a higher level and push itself into the mainstream consciousness. Every few months, the changes that Klout makes push them further into obscurity and away from mainstream consciousness because they try too hard to appeal to the people that simply don’t care. When they do this, they reduce the very thing that could actually make them better known and talked about more often: overall usefulness. The last algorithm change seemed to set “caps” on how “influential” people could be based upon their position in the real…

The last time Klout rolled out major changes to their algorithm, they made a lot of people angry. People complained. There were those who thought that the change was the start of the catastrophic end for the service that measures social media influence and rates it on a scale from 0-100. Employers have been known to check Klout scores, particularly when hiring people for outreach or marketing. For this reason, CEO Joe Fernandez told Gigaom: “We want to make sure that we’re rolling this out in a way that we’re providing the information needed for people to understand their Klout scores,”…

  If you’re in the Social Media Industry you have heard of the social measuring sites, Klout or Empire Avenue, sure there are other ones that exist and that you should or could be on, but these two seem to have gained more recognition within the Industry, either good or bad. Some may say that either site is merely an ego booster and nothing more, others may think that they serve no true purpose and then there are the rest of us, who see these two particular sites to be what a future boss might see, your current boss is seeing and who to network with within the Industry. Depending on how you see it, even…

It can be said that watching your Klout score fluctuate daily is addicting. It’s definitely an everyday occurrence to login and check to see if the Klout score has gone up or down. Even a little increase feels like such a huge accomplishment. That is why most of us would love to know some tips, any tips, on how to improve upon our Klout scores. Coudersport Chevrolet found a great  graphic that gives a explanation on how Klout measures your online influence, as well as, provides advice on how to make some progress with your Klout score. This infographic from Kiss Metrics comes to us via Dallas Honda…

Klout, the social influence measure that is likely the most used and well-respected, rolled out a series of changes yesterday. They upgraded their iPhone app to include more features and made changes to their +K system. Giving someone a “+K” is like voting for them as an influencer for a particular topic. This helps their Klout score, which ranges from 10-100, and highlights them within that particular topic. Until today, an individual could be influential in up to 20 topics, but Klout expanded it to include all of the topics in which a person holds influence based upon their social media activity…

For those of you that don’t know, Klout is a way of measuring digital influence through social networking platforms. I’ll admit that I was fully engrossed in checking my score compulsively when I first discovered it and was more elated than a kid on Christmas when my score broke a certain number. Granted, it’s still a modest score, but I feel good about it. Or I did until I really sat down and really thought about it. Please note that, while I write this, I’m sure my Klout score is depreciating in value. Soon I’ll be back to a lowly ten. Klout and clout are really two different things. Klout is…

One aspect of social media that is widely understood but rarely discussed is the ego-boost through empowerment that it allows. In most cases, the “empowerment” is perceived more highly than the reality, but it’s present for many of those who have never had a public voice but who now can use social media to reach people. Klout changed its algorithm earlier this week and there was (apparently) an outcry. I checked mine when I heard about it. I wasn’t sure whether it went up or down (I hadn’t checked it in months) but it has never been important enough to follow. For others, it really struck a cord. People…