According to the LA Times, Google+ interest is fading. According to logic, history, and common sense, Google+ is exactly where it needs to be. Lest we forget, Google+ grew to 20 million and then to 50 million users ten times faster than Facebook. “Fading interest” is not a challenge for a site that grew that quickly. It’s a fact that would happen to any site that grew through buzz. Simply stated, buzz excitement is unsustainable. Google knows this. The LA Times and other bloggers apparently do not. Most things are falling into place exactly as Google has predicted. They’ve had some major missteps…

Got a world class newspaper you want to keep publishing as tastes go digital? The LA Times has, and so it has introduced its rather marvelous and all brand new Los Angeles Times News Reader iPhone app. A $1.99 app which delivers a nice and easy route into all the influential newspaper’s editorial content. There’s no half measures here, no attempt to give readers a tiny morsel of the content to hook them into expensive monthly subscription fees. Not from the LA Times — instead you get news, commentary and photography. Oh, and it has an offline mode so you can read it on the subway. Better yet, the…