It has become common wisdom in the tech world that old media represents an obsolete mode of thinking that should be discarded as quickly as possible. The attitude to physical, broadcast or film media could generally be summed up by saying “Newspapers? Print books? Those things are ancient and of no use to anyone ever, amirite?” But those with a little more patience and scope know that isn’t entirely true. Media is an enterprise that forms a core part of modern societies, and digital media is but a few years old. So maybe there are still some lessons that old media has to teach those young upstart digiphiles….