Okay, so perhaps the title sounds a little negative and normally I don’t like going to the Darkside, unless there are jelly doughnuts. However, I feel as though social sites like Facebook, Twitter and now even Google+ have people making the sites feel negative, or perhaps it is just the way it makes me feel, but there has got to be others out there that feel somewhat like I do. I am talking about the “like if you agree” or “please retweet this” posts; just typing them here makes my stomach turn. I get that social signals are rising and sites like Empire Avenue, Klout, PeerIndex and Kred all make…

Welcome to the digital era, where we have bid farewell to old marketing tools. Now brands successfully promote themselves by using social media platforms, especially with the help of Facebook pages. If you are a social media enthusiast, you might be familiar with the marketing tactics used by brands over social media networks. As of today, the ultimate gauge of a company’s social media marketing skills is how many ‘likes’ they have on their Facebook page. Almost all of us are aware of the ‘like’ button introduced by Facebook and its significance. Not merely an expression of a user appreciating…