A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from Facebook advertising. That much is perfectly clear from the graphic. The reality, however, is that Facebook’s only problem is that many… Continue reading Facebook is not failing marketers. Marketers are failing to understand Facebook.
It’s hard to imagine a life without social networks. I mean, what would we do without access to Facebook and Twitter? How would we go about expressing our feelings, keeping up-to-date with the lives of acquaintances and browsing an entire collection of someone’s photos without being branded as a stalker? It’s a scary prospect, right?… Continue reading 13 signs that social networking has taken over your life
In this day and age people use their various social media networks to get their voice out, or even talk about their lives. The majority of status updates I see are people venting about what’s happening in their lives, and most of the time these people are seeking advice or looking for solutions to their… Continue reading Can social media save a life?
Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn’t work, they shifted to using it as a branding tool only. When that wasn’t effective, they started communicating with people. Bingo! Now, more need to take it to… Continue reading Be thankful about real life on social media
This past Friday was the release of the highly anticipated summer blockbuster Superman: Man of Steel. The film brought in $125.1 million in its opening weekend – more than any other movie ever released in the month of June. On Twitter, the words “Man of Steel” are still trending as fans flocked to their computers… Continue reading @Social #LeagueofJustice
In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most… Continue reading Understand the basics of #socialmedia posts on each network
Twitter and Facebook exploded this past Sunday night with tweets and statuses surrounding the shocking ending of this week’s episode of Game of Thrones. I missed the episode and watched it a day later, so I cut myself off from the social media world to avoid any spoilers. However, after watching the episode, I saw… Continue reading Why ‘Game Of Thrones’ characters should have used social media
Twitter has had a rocky road since its rise to fame in 2008. It first had issues when its growth outpaced its ability to handle the load. Then, it started getting a bad name for being irrelevant. Then, the spam started to dominate. Users are hot and cold on it depending on what day you… Continue reading Quick batch of stats tells the state of Twitter
In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.” Today, this seems like a ludicrous statement. There’s only three real search engines that account for 97% of the search traffic and it’s… Continue reading Businesses need seven social accounts, not dozens, hundreds, or thousands
Going viral today matters as much as having a hit record. But you don’t want to do it in the wrong way. Social media platforms are the world’s kiosk, and any artist would be foolish not to dedicate himself to building a viral presence. But as important as it is to gain new followers, it’s… Continue reading Five social media don’ts for aspiring musicians