Though recently it has been the smartphone market that has garnered the most attention in the tech world, the arrival of a revamped – if slightly disappointing – Apple TV is a reminder that the living room is the next big play for digital transformation. Think about it: unlike so many other sectors of society, the living room is one in which traditional approaches to media still largely dominate. DVD sales still dwarf streaming and online video in both numbers and revenue, while the web has yet to make any serious inroads onto people’s TVs. So there is a massive market ready for the taking – if only someone…