Will the Daily Deals phenomenon last?
There is an inherent problem with the “daily deals” concept. At what point does saving money on items get trumped by buying too many items that we don’t need? The lure of getting a killer deal on something is too strong for many to fight, but is it really saving if we end up buying more things that we normally would never had purchased if they weren’t on sale. Sites like Groupon and LivingSocial will likely remain popular for at least a couple of years, but the real winners in this industry will be the niche markets. Those who can stay focused and attract a smaller but passionate following are the ones that…