There was a time not too long ago when a search on Google for “ice cream parlor” done in Newark, NJ, would look pretty much the same as searching for “ice cream parlor” in Long Beach, CA. One would have to type in geographical specifics to something other than national or world-wide results. Those days are behind us and both the search giants Google and Bing as well as many social networking sites have localized search to allow for more relevant results depending on GPS or ISP location of the device doing the search. The main reason is, of course, user experience; the more useful a service is, the more…

If the statistic is true (and there’s no reason to believe otherwise – heck, it’s on the internet!), then there was an average of 30 million daily tweets between June 13th and July 13th this year that mentioned the Copa America Tournament in soccer (football). Stat. Blows. Mind. According to the same study, there were 7,196 tweets per second during the 2011 FIFA Women’s World Cup Final. Apparently, only a few came from Barack Obama. More amazing statistics: Lionel Messi of FC Barcelona acquired 6.6 million “likes” on his Facebook page… in one hour. A stadium in Kansas City can handle 18,000 WiFi…

There is a shift happening in the automotive industry when it comes to marketing from the dealers up to the OEMs. New Media (which includes social media, mobile, local marketing, search, etc) has witnessed hesitant adoption over recent years in the industry, but the last 12 months has seen a tremendous spike. It’s almost a complete turnaround and in some cases, traditional marketing has been completely abandoned. “Over the last 3 years the Kelly Automotive Group (10 Franchises) has shifted our advertising budget from 95% traditional marketing and 5% online media marketing to a 55%/45% split,”…

She has been called hypercompetitive, the queen of the search-o-sphere, and one of the hottest geek girls on the planet. Now, bloggers and tech magazines can add another title to the list: member of Google’s operating committee. It doesn’t sound like much, but it is. Only the top of the top of upper management for Google gets put on their operating committee, and Marissa Mayer is in. Google Inc.’s vice president of search products has helped to take the most profitable product that Google has ever created to the stratosphere. According to Bloomberg, her successful run will switch to another…