Location is essential when it comes to marketing, but most think it is their business location that matters the most, which is some-what true, but so does the location of customers. Targeting potential buyers based on where they are located is called, Geo-marketing and it is beneficial by appealing to people with products found in their area. The graphic below shows the different ways companies can use Geo-marketing to better their online sales and why it is important. This infographic from Kiss Metrics comes to us via Chevy Seattle and explores “Geo-Marketing and Why it Matters”. Click…

She has been called hypercompetitive, the queen of the search-o-sphere, and one of the hottest geek girls on the planet. Now, bloggers and tech magazines can add another title to the list: member of Google’s operating committee. It doesn’t sound like much, but it is. Only the top of the top of upper management for Google gets put on their operating committee, and Marissa Mayer is in. Google Inc.’s vice president of search products has helped to take the most profitable product that Google has ever created to the stratosphere. According to Bloomberg, her successful run will switch to another…

When Twitter finally hit the mainstream press in 2009, you could essentially predict the comments on every fluff piece put out by a magazine or newspaper: Twitter is stupid, it’s “for twits” and “my God, I can’t believe anyone would be so stupid as to use this idiotic service”. As it turned out, those people were, well, completely and utterly wrong; Twitter unarguably has its uses, and has been a boon to millions everywhere. Yet these days, there is a lot of chatter – much of it on Twitter, no less – that new location apps like Foursquare or Foodspotting are stupid, pointless and “my God, I can’t believe…

If there was one trend to emerge from the geekfest that is South-by-Southwest interactive this year, it’s that mobile location services are heating up. Though nobody’s quite sure why people are all telling the world where they are, it sure is getting popular. Case in point: Patently Apple have discovered that Apple is working on their own location-based service called ‘iGroups’….