Designing a startup logo is as important as an impactful mission statement. It embodies the identity of a company, conveys its purpose and soul. A well-defined logo should be a snapshot of what a startup is all about. From the typeface to the borders and color schemes, it all counts. Whether a startup is beginning from scratch or redesigning their logo, it should be with an eye toward future use. Will a graphic design work with custom neon signs in a storefront, as an online masthead, and in promotional emails? If not, get back to the drawing board. A logo should be memorable and versatile for company…

Take a ride down any major road in America and you’re bound to find at least one of the following; a post office, a pizza place, or even a McDonald’s. Any successful business has gotten to where they are because of three major factors, product, business structure, and a solid corporate identity – in this case, a strong, easily recognizable logo. Corporate identity can make or break a business almost as easily as its product or business structure. When I’m stuck at work and want to order a pizza, I immediately think Dominos. It’s just that simple. Simple is a key term to remember here, because the more…

Over the years as Microsoft Windows has evolved since the late 80s, the logo associated with each major release has changed. Initially, it was a very clean, horizontal look. It became progressively more intricate through Windows 2000 before simplifying with XP, then Vista, and finally Windows 7. The Windows 8 logo is possibly the most simple of them all. In a blog post, they discussed the thinking behind the new logo and they recap each subsequent logo since the beginning. Here are the logos over the last 25 years: (Via: Insurance Websites)…