In an environment with a billion users, millions of business pages, and just about every company in every industry trying to play along, it’s hard to post content to Facebook as a local business that can truly resonate within the venue. Local businesses have it harder than most as their goal should be to stay local but the attitude is one that demands mass acceptance. How can a business be relevant on Facebook within their local demographic when they are fighting for a fraction of attention in a world that is loaded with noise? There are advertising techniques and promotional tools that can help,…

Online advertising has become one of the most important aspects of running a business. Even companies that do not operate primarily online such as retail shops must still using the internet to be found and to expose their wares to the public. The way that advertising online has evolved over the years has gone form “loud and obnoxious” to “stealthy and smart”. It’s not just about how big your ads are, anymore. This infographic from Yume comes to us via Los Angeles Hyundai and explores “Important Details You Should Know When Placing an Ad”. Click to enlarge. * * * “Online Advertising” image courtesy…

The Hollywood hype machine is already anointing this summer as the biggest one in movie history. The Avengers shattered records and it may not even be the biggest blockbuster of the summer if Bane (I mean The Dark Knight Rises) comes out firing. Beneath all of the hoopla surrounding comic book superheroes and recycled sequels, there are some really good movies that geeks and non-geeks alike shouldn’t miss. They don’t have the budgets. Some of them have the actors but many are relatively unknown. They have one thing in common – the likelihood of being solid movies that may get buried beneath the spiderwebs….