The hashtag symbol was rarely used in any application other than on a touch tone phone up until it was popularized through social media in the last five years. Now, people make jokes about hashtags, put them on T-shirts, and even try to name their children with hashtags. It’s become quite ridiculous, really. This infographic… Continue reading #Infographic: The History of the Hashtag
Tag: Marketing and Advertising
Be thankful about real life on social media
Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn’t work, they shifted to using it as a branding tool only. When that wasn’t effective, they started communicating with people. Bingo! Now, more need to take it to… Continue reading Be thankful about real life on social media
How branding posts set up power posts on Facebook
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right. It’s important to understand that you shouldn’t post… Continue reading How branding posts set up power posts on Facebook
An extremely long but exceptionally useful social media dimensions infographic
Some infographics are long for the sake of being long. They take up way too much space to make very few points or to present data in ways that simply don’t make sense from an graphic perspective. Then, there are those infographics that are long for a valid reason. This is one of those. Social… Continue reading An extremely long but exceptionally useful social media dimensions infographic
Reach versus inaccuracy: should social media be at the forefront during a crisis?
The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy, many turn first to social media, plugging in Twitter hashtags and searching the Facebook news feeds for information. As disorganized and young as the industry is, it has been influential in getting the word out… Continue reading Reach versus inaccuracy: should social media be at the forefront during a crisis?
5 ways companies can use social media to manage customer relations
The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a bigger impact than they think. When an unhappy customer goes online and leaves a bad review of a business, other customers take it to heart and the company looses business– maybe just a little… Continue reading 5 ways companies can use social media to manage customer relations
Facebook joins the flat, simple logo trend
The ebb and flow of design trends always seems to navigate towards and away from simplicity. Today, simple is hot. Flat is hot. Depth, texture, and complex are all out and Facebook is following the trend with their new logo release. They removed the lower bar that gave it a sheen for a minor 3D… Continue reading Facebook joins the flat, simple logo trend
How businesses can post successfully on Facebook
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to businesses and annoying to bloggers, but at the end of the day there’s… Continue reading How businesses can post successfully on Facebook
For businesses, Facebook should be about what’s happening in the real world
One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance online through Facebook by focusing on what’s happening in the real world. Facebook is virtual, but that doesn’t mean it has to focus on the virtual world. Make… Continue reading For businesses, Facebook should be about what’s happening in the real world
5 reasons that social media may never die
“Never” is a bold word. It is absolute and endless. To say that something can never happen is one of the most ignorant things that someone can say (or blog) in public. Thankfully, I tempered my statement with the word, “may”. “Impossible” is word that is similar to “never”. I’ll invoke it now: it isn’t… Continue reading 5 reasons that social media may never die