With digital technology expanding more and more into every aspect of our lives, it’s easy to feel that the new way of doing things will always be better than what came before it. For example, it’s tempting to say digital marketing, which employs email to attract consumers, is the final nail in the coffin of… Continue reading Direct mail isn’t dead
They say that when times get tough, the tough get going. But it’s when times are good that some dealers get complacent and smart dealers go for that extra bonus, the bonus achieved through conquest sales. These are times to expand one’s market share at the expense of competitors who sit back in satisfaction when… Continue reading Sales are good. Time to conquest by digging into the data.
Performance based advertising is based on results, and who doesn’t like getting results? When you pay based on results, you can actually end up saving money. Now it is being applied to job applicant searches. Instead of posting a job listing on a million job search sites and wading through piles of unqualified applicants, you… Continue reading How do you use performance based advertising for recruiting?
In the age of the millennial, things have to be a little weird to get some attention. Couple the weirdness with a generally low starting salary of the typical millennial, and marketing becomes somewhat challenging. For a typical car manufacturer, sleek lines and stylish design equal massive sales to elder generations, but is this the… Continue reading How to market to millennials: the quirky car
There’s a reason that social media sites are free to use. They want you on there because, as much as we hate to accept it, we’re the product. They’re selling us. While many believe this is an egregious invasion of privacy, there are a few silver linings to consider. First and foremost, it’s not exactly… Continue reading You’re being targeted on social media (and it’s not a bad thing)
Since the dawn of eCommerce, there have been companies that have made it their business to generate leads to be purchased by other companies. It was a great model because the companies that sold products or services didn’t always have good websites that could get the visibility they needed. It was easier to buy leads… Continue reading Is the direct linking model better for consumers?
The United States (and much of the rest of the world) is a mobile country when it comes to the internet. Every day, more people are doing a good chunk of their online surfing through their mobile devices to the point that it’s becoming a primary digital interface, superseding desktop for a growing percentage of… Continue reading Why landing pages need to be built specifically for mobile
The days of traditional advertising being separated from digital advertising are behind us… at least they should be. Today and into the future, the right message format should include a combination model between traditional and digital. More people everyday are embracing a multi-screen entertainment model. They aren’t just watching television. They’re posting about it in… Continue reading The multi-screen generation needs a better advertising model
As technology continues to make it easier for businesses to market online, there has been a fork in the road when it comes to automation. On one hand, many are pushing for a personalized experience, one that takes into account the individuals rather than the bulk. On the other other hand, you have those who… Continue reading Personalization versus standardization in digital marketing
To paraphrase the immortal movie icon, Ferris Bueller, “The Internet moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn’t too long ago that… Continue reading Why digital marketing and advertising are finally coming together in 2014