When you take a look at all of the devices that people use to browse the Internet these days, there is no device that has seen the growth that the mobile phone continues to see. Take a look at these alarming statistics: Searches on mobile phones have increased roughly 400% year after year Over 50% of searchers’ purchases were the result of a smartphone search Mobile ad spending will increase to $4.39 billion by 2015 The bottom line is that not only are people browsing the Internet more through their mobile devices, but they are also using search engines on their devices to find what they’re looking…

Social media is changing the digital marketing landscape. In the past 5 years, social media has become a major component of online marketing, embraced by small business owners and major corporations. Social media has become such a major part of online marketing; some corporations create divisions in their corporations for the sole purpose of conducting marketing on social media outlets. In the past, social media websites were not considered important for marketing, now they are considered to be highly important. The importance placed on them has led to some websites being valued at billions…

The use of mobile phones has dramatically increased; in fact you probably own a Smartphone and perhaps even reading this article from it, people much like yourself enjoy being able to remain connected to Technology even whilst on the go. Therefore the rising boom of Smartphones will increase and has already surpassed PC sales making it 1 billion smartphones that are currently in use and 6 billion mobile phones (that aren’t smartphones) still active, yet people are continuously converting and will continue, soon enough anything other than a smartphone or greater will cease to exist. …

The history of business in one way or the other is the history of mankind, society and civilization. The way business is done today in the 21st century is drastically different from the way it has been through the different stages of our evolution. No doubt it has evolved with humans and also reflects how man thinks and wishes to progress in the future. Modern communication technologies such as telephone, radio, television and the internet have globalized communication by eliminating all political and geographical boundaries. Business today is free of conventional hiring, tedious paperwork…

It has been challenging for Foursquare to make money. The popular location-based check in app has made news, generated buzz, and been the subject of purchasing and partnering talks since it became relatively popular amongst the mainstream in 2010. The only thing it hasn’t done is generate a substantial amount of revenue with its efforts. Their latest attempt to enter the world of the profitable is Promoted Updates, a service whereby businesses can push their listings to the top in a way similar to promoted Tweets on Twitter. When a user opens the application, their mobile device’s GPS system…

There is a definite connection between women, social media, and blogs, but not many businesses are aware of it. Reading articles about how women are dominating the internet is one thing, but knowing how to use what you read to your business’ advantage is another. So what is the connection between the three? — Trust. …

The term “Left Brain vs. Right Brain” is something you may have heard during a psychology course in college or something you could see if taking an online personality test. The term is often used to describe which side of the brain people use the most when making everyday decisions. Left brain customers are very different than those who use the right brain and vice versa, which ultimately affects how businesses market their products. …

According to a report by comScore, Latin America could be the best region to target with a social media marketing strategy. A recent study by the firm showed that in April alone, over 127 million Latin America internet users visited a social site from home or work. It also revealed that Pinterest grew its audience in the region by eightfold, increasing membership from 153,000 at the start of the year, to more than a million by April. Latin America has embraced the social revolution with open arms. It is up to marketers to play their cards right and make the connection. Here are some pointers on how to…

A while back, Facebook launched Sponsored Stories, an offering that allows brands to create ads from updates posted by a user’s friend or a page they are connected with. Similar to Twitter’s Promoted Tweets, this particular offering is designed to help marketers increase visibility and snag the attention of the people they are trying to reach without appearing too aggressive in the process. Facebook has made Sponsored Stories even more attractive to social marketers with a new feature designed to maximize its potential. Facebook recently announced the action spec preview tool. It is…

Welcome to the digital era, where we have bid farewell to old marketing tools. Now brands successfully promote themselves by using social media platforms, especially with the help of Facebook pages. If you are a social media enthusiast, you might be familiar with the marketing tactics used by brands over social media networks. As of today, the ultimate gauge of a company’s social media marketing skills is how many ‘likes’ they have on their Facebook page. Almost all of us are aware of the ‘like’ button introduced by Facebook and its significance. Not merely an expression of a user appreciating…